Discover the interests, intent and behaviour of your present and future customers

Customer Discovery is Anonymised's interactive audience intelligence dashboard. It gives advertisers a detailed picture of the interests, intent signals, online behaviours, platform preferences and geographic distribution of their website visitors and existing customers — without collecting or transferring any personally identifiable information.

Web analytics tools tell you what people do on your site. Customer Discovery tells you who those people are in a broader behavioural context — what else they are interested in, what they intend to buy, which platforms they use and how they differ from the average internet user. This goes beyond session data to give you actionable audience intelligence you can use to plan and target campaigns.

All data processing happens on-device. Anonymised's technology infers interest and intent signals from browsing behaviour within the user's browser, without transferring raw behavioural data to any server. The result is aggregated, anonymised audience profiles that are GDPR-compliant by design and require no personal data to be shared with Anonymised or any third party.

The insights power the rest of the Anonymised product suite. Campaign Agent uses Customer Discovery data to recommend where and how to reach each audience segment. AudienceLift uses it to build enriched seed audiences for Meta, Instagram and YouTube. You can also use the dashboard directly to brief media teams, inform creative strategy or identify net-new audience segments you were not previously targeting.

Insights begin populating as soon as the Anonymised tag is live on your site. The dashboard builds richness over time as more visitor behaviour is observed, but meaningful audience profiles are typically visible within the first few days of deployment.

No. Customer Discovery works as a standalone audience intelligence tool, independent of any live campaign activity. Many advertisers use it in a planning phase before launching campaigns to better understand their audience before committing media budget.

Customer Discovery is available to advertisers working with Anonymised. Book a demo to see the dashboard in action with your own audience data.