Press coverage
Exploring privacy-first, agentic advertising & programmatic strategies that deliver real outcomes. Insights from the team driving innovation in the face of signal loss.
Anonymised & Bedrock Partnership Enables Accurate ID-Less Targeting & Measurement
Anonymised and Bedrock partnership enables accurate ID-less targeting and measurement
Anonymised and Bedrock Partnership Enables Accurate ID-less Targeting and Measurement
Week in Review: MFE Hails “Decisive Step” of ProSieben Acquisition, Gemini Comes to Google TV, and Marketers Plan to Up Streaming Spend
Anonymised Partners with Bedrock
Anonymised & Bedrock partner on accurate ID-less targeting
Anonymised and Bedrock Team Up to Unlock ID-Less Audience Targeting
Industry moves: Anonymised partners with Bedrock as Haymarket purchases three titles
Anonymised & Bedrock partner on ID-less targeting for advertisers
Anonymised Partners with Index Exchange to Enable Custom Algorithms for Incremental Outcomes via Index Marketplaces
Anonymised & Index Exchange partner to unlock custom ad algorithms
Anonymised Partners with Index Exchange to Enable Custom Algorithms for Incremental Outcomes via Index Marketplaces
Anonymised Partners with Index Exchange to Enable Custom Algorithms for Incremental Outcomes via Index Marketplaces
Anonymised Partners with Index Exchange to Enable Custom Algorithms for Incremental Outcomes via Index Marketplaces
Anonymised Partners with Index Exchange
New Business Bulletin: Westfield Rise, Global, Shopify, and more
Bytek e Anonymised insieme per attivare in sicurezza i dati di prima parte
Anonymised and Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach
Anonymised and Bytek Partner for Secure First-Party Data Activatio
Bytek & Anonymised partner to enable privacy-first data expansion
Partnership for Anonymised and Bytek
Anonymised and Bytek partner to enable secure data driven ads
Anonymised and Bytek partner to enable secure data driven ads
Anonymised and Bytek partner to enable secure data driven ads
Anonymised and Bytek partner to enable secure data driven ads
Anonymised and Bytek Partnership enables secure first-party data activation
Top 6 adtech tools this week: Tickle, Ab Tasty, Hightouch, Anonymised, Skai and Adthena
Onetag e Anonymised siglano una partnership per fornire soluzioni pubblicitarie ID-less incentrate sulla privacy
Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach
Onetag e Anonymised collaborano per fornire soluzioni pubblicitarie ID-less incentrate sulla privacy
Onetag e Anonymised stringono una partnership per soluzioni pubblicitarie ID-less
Fornire ai brand soluzioni ID-less per la pubblicità in programmatic: accordo tra Onetag e Anonymised
Onetag e Anonymised siglano una partnership per fornire soluzioni pubblicitarie ID-less incentrate sulla privacy
Top 5 adtech tools this week: Kepler, Awin, PriceSpider, Marakl and Onetag
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag partners with Anonymised to reclaim open-web with ID-less, privacy-first solutions
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions
In defence of regulation: why clearer rules & more effective enforcement are good for digital advertising
Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions
Hybrid Solutions and Consolidation to Shape Identity Space This Year
The PMW International Powerlist 2025
Three tech start-ups using AI to boost publisher ad revenue
Beyond cookies: Why ID-less advertising is the future of digital marketing
Publicis’ ID tech Vs WPP’s federated learning
From waste to win: The incrementality revolution in advertising
Google's Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic Advertisin
The future lies in first-party data: Lessons learnt from Google’s 'flip-flopping' decisions
As Google brings back cookies, marketers stick with privacy-first strategies
Quo Vadis: Advertising Economic Forum Podcast with Mattia Fosci
Coconut-Sized Courage: Mattia Fosci on Ethics, AI, and the Great #AdTech Lie
Privacy Expert Builds Algorithms For Impression-Level Targeting
What the Ad Tech Industry Makes of the AdCP Agentic AI Standard
The Rundown: What CMA’s crackdown o
Media Briefing: AI is the new middleman, and it’s coming for the browser
Why Last-Touch Attribution Is a Trojan Horse for the Walled Gardens
What is the Future of Brand Safety on Meta's Platforms?
The appeal of first-party data
The UK’s ICO Is Helping Ad Tech Companies With Privacy Compliance
What could the end of Google’s search monopoly mean?
Real Talk: The Cliffhanger for Adtech: Consent, Engage and Measure
The ID bottleneck: This is why publisher first-party data isn’t reaching its potential
The tyranny of the matching table: why the industry is looking at ID-less advertising to fix its problems
The queen sacrifice: Is Google bringing us closer to the demise of third-party cookies?
Cookieless browsers improve ad performance, trial finds
Cookieless browsers win out in groundbreaking trial from AOP and Anonymised
Privacy & Identity: Predictions for 2023
EU Ruling Restricts Meta’s Access to User Data, Ability to Run Personalised Ads
The Industry Reacts: Google Extends its Cookie Deadline Until Late 2023