About us
About Anonymised
Anonymised is the audience layer between first-party data and the platforms where media is bought. We add real-time open-web intent to the data you already own: advertisers get better results from the same spend, and publishers get more revenue from the same inventory.
Who we are
Legal Entity
Anonymised is the trading name of ID Ward Limited, an advertising technology company registered in England and Wales and headquartered in London. The company was founded in 2020 to solve a single problem: how to do precise, scalable digital advertising without exposing personal data. ID Ward Europe S.L., our Spanish subsidiary based in Barcelona, runs European operations and ensures the platform meets EU GDPR requirements as well as UK GDPR.
Who we serve
We work with both sides of the digital advertising market. Publishers use Anonymised to monetise 100% of their audiences, through the open market and their own sales teams. Advertisers use Anonymised to turn their first-party data into personas they can target, measure and optimise across every channel. We operate under the IAB Transparency and Consent Framework, hold the heyData GDPR seal, and are an associate member of the Association of Online Publishers.
What the platform does
Target your audiences with accuracy
Deliver campaigns at scale across Meta, Google and programmatic using real-time interest and intent data: propensity-scored personas, real-time exclusions and dynamic optimisation, on your own media seats.
Measure and optimise for real outcomes
One measurement layer across every channel. Multi-touch and last-touch attribution on harmonised windows of up to 90 days, without a clean-room build or an integration project.
Monetise 100% of your audiences
A persistent PPID and behavioural PPS lift what the open market pays you through Google Ad Manager, while the Publisher Data Platform turns your audiences into rich personas your direct sales team can trade on. Anonymised curation extends the same cohorts into programmatic deals.
Our locations
United Kingdom
7 Bell Yard, London, England,
WC2A 2JR, United Kingdom
Europe
Paseo de Gracia, P.G. de Gracia,
101 Barcelona, Spain, 08008