SignalLift has three components:

• Publisher Provided ID: it creates a strong, cross-domain publisher ID and shares it with Google to enable demand from open market campaigns across all browsers and devices
• Publisher Provided Signal: it makes Anonymised’s real-time, on-device segments as audience cohorts available to all advertisers in a privacy-safe way
• Secure Signals: it makes the publishers’ audience signal available to advertisers and demand-side partners outside of the Google ecosystem

SignalLift is already available on Google Ad Manager for current Anonymised publishers. Reach out to your account manager if you want to activate it now.