SignalLift · For publishers
Monetise 100% of your audience.
SignalLift makes your first-party audience intelligence usable by open-market buyers through Google Ad Manager, lifting fill rate and revenue per impression across every browser and device.
15–30%
average monthly revenue uplift
25%
of measured uplift, our only fee
Zero
upfront cost. You start on pay-as-you-go
Most publishers have switched on PPID and PPS. Few have seen the money.
First-party data does not automatically increase the value of an impression. Three things get in the way.
The signal is too weak
PPIDs built on first-party cookies and PPS built on contextual data add little to what Google already knows about the impression. Low-quality signal at scale moves neither fill rate nor CPM.
Scale or value, pick one
Single-domain signals are limited by your own footprint. Deterministic cross-site IDs only cover logged-in users. Neither gives you reach and value at the same time.
Half your inventory is invisible
Safari, Firefox and iOS in-app traffic carries no third-party ID at all. Buyers can't target it, can't frequency cap it, can't price it accordingly, or don't bid.
One integration. Three signals. All of your inventory.
SignalLift is fully integrated with Google Ad Manager 360. Activation is handled by your Anonymised account team and requires no development work on your side in most cases.
Publisher Provided ID
A stable, deterministic, cross-domain ID passed to Google, including on Safari, Firefox and iOS, where third-party IDs do not exist.
Publisher Provided Signals
Real-time, on-device behavioural segments matched to Google's audience taxonomy and made available to buyers as privacy-safe cohorts.
Secure Signals
The same audience signal extended to advertisers and demand-side partners operating outside the Google ecosystem.
Cohort-level, never user-level. Buyers get the information they need to bid higher; your underlying data never becomes a profile anyone else can keep.
Why this signal moves the price when others don't
SignalLift was built against Google's own published guidance and tuned through months of live experimentation on how GAM's bidding algorithms actually consume PPID and PPS.
- Quality, not volume. SignalLift passes deterministic identity and genuine behavioural data: the inputs the bidding algorithms actually reward.
- Non-endemic behaviour. The audience data comes from behaviour across thousands of other domains, not only your own. That is what makes it additive to what Google already knows about your impression.
- Scale without the login wall. The identifier is cohort-based and cross-domain, so it covers the audiences logged-in deterministic IDs miss, and the browsers third-party cookies never reached in the first place.
- The two signals compound. PPID on its own lifts price. PPID and PPS together consistently outperform it over time, because identity and audience data solve different halves of the buyer's problem.
- What the buyer actually gets. Cross-domain reach, deduplicated users, stable frequency capping and cleaner performance optimisation. Less wasted spend and better ROAS, which is what justifies the higher bid.
The uplift lands on every demand channel, not just Ad Exchange.
A common misconception is that PPID and PPS only affect open-market auctions. They influence audience buying, frequency capping and performance optimisation across the whole book.
Ad Exchange: uplift from auction competition
More buyers can identify, target and cap the impression, so more of them bid, and they bid higher. The effect shows up as both a higher CPM and a higher fill rate on inventory that previously cleared cheaply or not at all.
Ad Server: uplift from negotiated value
Programmatic Guaranteed and Preferred Deals are subject to the same targeting, capping and performance KPIs. Better addressability and deduplicated, stable frequency lower buyer risk and improve ROAS, which justifies higher committed prices and budgets at renewal.
Google Ad Manager's dynamic allocation routes your most valuable impressions to whichever channel pays most. SignalLift raises the value of the impression itself, so the yield follows, wherever it is sold.
You only pay for uplift we can prove.
Every SignalLift deployment runs as a live randomised control trial inside your own Google Ad Manager reporting, measured across filled and unfilled ad requests, so both CPM and fill rate are captured.
01
Treatment group
Ad requests carrying your PPID and PPS.
02
Control group
Identical ad requests where the signals are deliberately withheld.
03
The comparison
The eCPM gap between the treatment and control groups.
04
The invoice
That gap × your signal-bearing ad requests, reported daily from GAM data.
Conservative by design: ad requests we cannot cleanly attribute are excluded from the calculation entirely, so SignalLift never bills for uplift it did not demonstrably generate.
25% of measured uplift. No setup fee, no minimum, no commitment.
From first call to measured revenue
01
Week 0: Scoping call
A 30-minute review of your GAM setup, inventory mix and existing signal configuration.
02
Week 1: Activation
Tag deployment and GAM configuration, run by your Anonymised account team.
03
Week 1–2: Calibration
Google's algorithms adjust to the new signal. This period is excluded from all uplift reporting.
04
From day 30: Measured uplift
First reportable results, stabilising over three to six months.
SignalLift raises what the open market pays you. The PDP raises what your own sales team can charge.
The two are packaged together, and the same enrichment powers both.