Monetise all of your audiences to their full potential

SignalLift is Anonymised's open market yield product for publishers. It maximises fill rate and revenue per impression from open market demand by making Anonymised's audience intelligence available to buyers in a privacy-safe, standards-compliant way — without leaking publisher data or exposing user identities.

SignalLift has three components that work together. Publisher Provided ID creates a strong, cross-domain publisher ID shared with Google, enabling demand from open market campaigns to reach all browsers and devices — including Safari and iOS where third-party IDs are unavailable. Publisher Provided Signal makes Anonymised's real-time, on-device audience segments available to advertisers as privacy-safe cohorts through Google Ad Manager. Secure Signals extends the publisher's audience signal to advertisers and demand-side partners operating outside the Google ecosystem.

SignalLift is currently focused on Google AdExchange and DV360 campaigns, with expansion to all open market demand planned for 2026. Publishers already working with Anonymised can activate SignalLift immediately through Google Ad Manager via their account manager.

Standard ID-based monetisation requires publishers to share user-level data with buyers, creating data leakage that erodes the competitive value of the publisher's own audience. SignalLift passes cohort-level audience signals rather than individual identifiers — buyers get the targeting information they need to bid higher, and publishers retain full control of their underlying data.

Yes. The Publisher Provided ID component is specifically designed to reach inventory across browsers and devices where third-party IDs do not exist, including Safari, Firefox and iOS in-app environments. This means publishers can monetise their entire audience — not just the cookied fraction — at competitive rates.

SignalLift integrates via Google Ad Manager, which most Anonymised publishers are already using. Activation is handled by the Anonymised account management team and does not require additional development work on the publisher's side in most cases.

SignalLift is already available on Google Ad Manager for current Anonymised publishers. Reach out to your account manager to activate it, or book a demo if you are not yet working with Anonymised.