AudienceLift allows advertisers to extract the full value of their first-party data when planning, executing and optimising their social media campaigns.
Traditionally, social media campaigns rely on the platforms’ own intelligence to drive outcomes. But uploading first-party data leads to repetitive strategies and diminishing returns.
AudienceLift changes the picture: it leverages enhanced Customer Discovery data to create first-party segments, automatically creates seed audiences across YouTube, Facebook and Instagram, measures the effectiveness of each seed audience and optimises the campaign.
As AudienceLift gives advertisers unprecedented control over the social media activity, Campaign Agent streamlines campaign optimisation without increasing workloads.
