Welcome to the age of Agentic Advertising

Campaign Agent is Anonymised's custom AI agent for programmatic advertising. It learns each advertiser's campaign goals and KPIs, then continuously shapes the audience and inventory selection to meet them — adjusting in real time based on in-flight performance data. Unlike rule-based optimisation, Campaign Agent evaluates its own output and updates its strategy without manual intervention.

Most DSP optimisation tools apply fixed bidding rules or broad audience signals. Campaign Agent goes further: it selects and enriches individual bid requests using Anonymised's unique first-party, on-device data, then analyses campaign performance to refine its own logic mid-flight. The result is a compounding improvement loop rather than a static set of targeting parameters.

Campaign Agent draws on Anonymised's real-time, on-device interest and intent signals, cross-domain publisher data, and the advertiser's own first-party data enriched through Customer Discovery. No personal data is transferred to Anonymised's servers — all signal processing happens at the edge, in compliance with GDPR and applicable consent frameworks.

Yes. The Campaign Agent interface — currently in beta — lets advertisers question, train and configure their agent using natural language. You can specify audience priorities, budget constraints, KPI targets and creative preferences without writing any code or technical configuration.

Campaign Agent operates across open web, mobile and CTV inventory. It works alongside AudienceLift to extend coverage to paid social channels including Meta, Instagram and YouTube, giving advertisers a unified optimisation layer across programmatic and social.

Yes. Each Campaign Agent instance is configured per advertiser, with separate goal settings, audience data and performance benchmarks. Agencies can manage multiple agents from a single interface, with each one learning independently based on its client's campaign history and KPIs.

Campaign Agent is currently in beta and available to Anonymised advertisers. Book a demo to find out how to get early access.