Campaign Agent learns the advertiser’s goals and strategies, and shapes the audience and inventory to ensure they meet the campaign KPIs. The Agent work is based on three pillars:

• Leverage unique first-party data to choose the best impressions for your campaigns
• Select and enriches bid requests that are most likely to perform
• Analyse in-flight campaign performance data to evaluate its own work, update its thinking and change its output.

Currently in beta, the new Campaign Agent interface allows clients to question, train and customize their Campaign Agent using natural language.