But if you target audiences without an ID, how do you know if the campaign is generating conversions and a positive return on investment? Enter Incremental Measurement: Anonymised’s proprietary technology to measure the effectiveness of any campaign - whether it uses Anonymised data or not.

Incremental Measurement has two variants:

• Incremental Conversions deterministically measures the number of conversions driven by a campaign using Anonymised’s on-device AI and cross-domain data.
• Incremental Sales measures the impact of a campaign on sales within a postcode or geographical unit, using Anonymised IP stabilisation and enhanced geolocation data to improve accuracy.