Unparalleled performance.
Unseen technology.
Uncompromised compliance.

The technology you use to deliver marketing performance is on the way out, and no one knows yet what will replace it. Cookieless products struggle to deliver privacy and performance. Time is ticking, money is being left on the table every minute of every hour of every day.

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Anonymised is different

Anonymised targeting reshapes digital marketing for the cookieless world. We let the industry increase media efficiency using anonymised data so that privacy and marketing performance can go hand in hand. Let us show you how.

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Anonymised Targeting

Advertising is targeted to cross-domain user profiles, aggregated into anonymised segments

Reaches 100% of users

Maps consumer preferences across domains

Maps consumer preferences over time

Supports campaign measurement

Supports granular segmentation using non-sensitive data

Supports retargeting of segments

Supports frequency capping across domains

Complies with GDPR by only disclosing anonymised segment IDs

Email-Based IDs

Advertising is targeted to logged-in users, whose encrypted email is used as a cross-domain ID

Only reaches a small proportion of users who log in

Maps consumer preferences across domains

Maps consumer preferences over time

Supports campaign measurement

Supports granular segmentation

Supports retargeting of logged-in users

Does not support frequency capping

Does not appear to comply with GDPR if the hashed email is shared programmatically

First-Party Data

Advertising is targeted based on user interests collected on a single domain

Reaches 100% of users that accept cookies

Does not map consumer preferences across domains

Maps consumer preferences over time

Does not support campaign measurement

Does not support granular segmentation

Does not support retargeting

Does not support frequency capping across domains

Only complies with GDPR if first-party IDs are not shared programmatically

Clean Rooms

Advertising is targeted using profiles matched between two overlapping datasets

Reaches a small proportion of users that 'match'

Maps consumer preferences across two or a few datasets

Maps consumer data collected over time

Does not support campaign measurement

Supports granular segmentation

Does not support retargeting

Does not support frequency capping

Does not appear to comply with GDPR if individual consumer data is enhanced without consent

Contextual Advertising

Advertising is selected and served based on the context of the page the user is on

Reaches 100% of users

Does not map consumer preferences across domains

Does not map consumer preferences over time

Does not support campaign measurement

Does not support granular segmentation

Does not support retargeting

Does not support frequency capping

Complies with GDPR because it does not use personal data

Think different. Stay ahead.

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