The technology you use to deliver marketing performance is on the way out, and no one knows yet what will replace it. Cookieless products struggle to deliver privacy and performance. Time is ticking, money is being left on the table every minute of every hour of every day.
Anonymised targeting reshapes digital marketing for the cookieless world. We let the industry increase media efficiency using anonymised data so that privacy and marketing performance can go hand in hand. Let us show you how.
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Reaches 100% of users
Maps consumer preferences across domains
Maps consumer preferences over time
Supports campaign measurement
Supports granular segmentation using non-sensitive data
Supports retargeting of segments
Supports frequency capping across domains
Complies with GDPR by only disclosing anonymised segment IDs
Only reaches a small proportion of users who log in
Maps consumer preferences across domains
Maps consumer preferences over time
Supports campaign measurement
Supports granular segmentation
Supports retargeting of logged-in users
Does not support frequency capping
Does not appear to comply with GDPR if the hashed email is shared programmatically
Reaches 100% of users that accept cookies
Does not map consumer preferences across domains
Maps consumer preferences over time
Does not support campaign measurement
Does not support granular segmentation
Does not support retargeting
Does not support frequency capping across domains
Only complies with GDPR if first-party IDs are not shared programmatically
Reaches a small proportion of users that 'match'
Maps consumer preferences across two or a few datasets
Maps consumer data collected over time
Does not support campaign measurement
Supports granular segmentation
Does not support retargeting
Does not support frequency capping
Does not appear to comply with GDPR if individual consumer data is enhanced without consent
Reaches 100% of users
Does not map consumer preferences across domains
Does not map consumer preferences over time
Does not support campaign measurement
Does not support granular segmentation
Does not support retargeting
Does not support frequency capping
Complies with GDPR because it does not use personal data
© Anonymised 2023
ID Ward has received funding from the European Commission
