If hearing the word "cookie" gives you an instant headache, you have been paying attention.
Over the past four years, the on-again, off-again death of third-party cookies (3PCs) has filled the industry's airwaves with a lot of noise and little tangible results.
The humble cookie is the the industry's main currency, and the main cookieless alternatives are just cookies by another name.
You can read the full article in Performance Marketing World