As anyone knows, the demise of third-party cookies (3PCs) will be the reason first-party data (1PD) takes over digital marketing.
Right? I mean, 3PCs have been the glue that has enabled third party companies to collect data from any site and then use that data to make powerful buying decisions on another site.
So, surely the loss of that glue means data has to stay with the site it’s been collected on and therefore that first-party data becomes very important?
You can read the full article in Identity week.
