Curation · For advertisers and publishers
Anonymised curation packages open-web audiences as programmatic deals built on anonymised cohorts, reaching the inventory that identifier-based targeting cannot price, and that bid density leaves behind.
01
Curation is where Anonymised started, and the design principle has not moved: only anonymised cohorts are shared programmatically. Deals are targeted at groups defined by shared interest and intent, never at an individual, and no user-level profile is passed to a buyer.
That makes the product work in exactly the places identifier-based targeting fails: Safari, Firefox, iOS in-app and any environment without a third-party identifier.
02
01
Cohort targeting does not depend on a third-party cookie or a logged-in user, so campaigns reach a materially larger share of the open web.
02
Impressions most buyers cannot identify clear cheaply or not at all. Curation prices them on audience quality instead, which is where the arbitrage sits.
03
These are users your existing buying stack is structurally unable to reach: additional reach, not additional frequency on the same people.
03
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Cookieless and in-app inventory becomes targetable, which brings buyers to impressions that previously went unsold.
02
Inventory is sold on who is reading, not just where the ad sits.
03
Curation runs on the same tag as the rest of the Anonymised stack.
Advertisers running curation deals alongside their own media should see AudienceLift. Publishers should see SignalLift and the Publisher Data Platform.