“Unlocking the Next Frontier in Programmatic: Closed-Loop Supply-Side Optimisation"

This panel will discuss three trends that are unlocking the next frontier of programmatic advertising:‍

• The use of high-quality supply-side data to drive outcomes for advertisers
• The rapid expansion of containerised algorithms that enable third-party campaign optimisation directly on the supply side
• The onset of closed-loop supply-side optimisation (CLSO), leveraging on-device identity resolution, edge AI and agentic AI to unlock targeting and measurement anytime anywhere.  

Join Nik Cuculovski from Monks, Michael McNeely from Index Exchange, Mattia Fosci from Anonymised and Rui de Freitas from C-Wire in Cannes in this conversation moderated by Tom Triscari.